Creating the Dulux experience for the Pinterest Generation
V2 worked with AkzoNobel on a strategic project to understand the needs and desires of its new and future consumers in the area of home decoration. What we found was a Pinterest generation who were able to define interior style in clear detail through the careful curation of images, but then found the task of purchasing paint and navigating DIY stores to be a jarring, painful and disconnected experience.
We needed to create a seamless journey where the customer can effortlessly move between the digital and physical experience. To do this we worked alongside Analogue Folk who developed the complete online experience and with Springetts who implemented all our packaging and tester designs.
