We put strategy, user centered insight and responsible development at the heart of our approach.
our process
Our process is dynamic and can be scaled and adapted to meet specific briefs, budgets and timescales but everything is built around gaining insight and unlocking true potential.
01.
Discover
Relentless research is the starting point for all V2 projects. We pride ourselves on our track record of the early discovery of needs, behaviours and challenges that become the catalyst for real product innovation.
Ergonomic Analysis / Ethnographic, Qualitive and Quantitative Research / Competitor Analysis / Product Teardown / Trend Reports / Human Factors & Ergonomic Analysis
02.
Define
We unlock real insight through our in-depth analysis of research findings, markets, consumer behaviour, brands and technology.
It is here, before pen hits sketchbook, that we can discover competitive advantage, market opportunity, creative direction, innovation and intellectual property. It is here we define a holistic view of the project.
Portfolio Strategy / Future Forecasting / Innovation Pipeline / CMF Strategy / Experience Strategy & Design Vision / Insight & Opportunity
03.
Design
Ideas built on an empathic understanding and strategic insight create a connection between designer and their designs, producing ideas with passion, belief and soul.
We turn research and strategy into beautifully crafted designs.
Product Design Ideation & Refinement / Sketching / CAD / Engineering / Colour, Materials and Finish / Visualisation
04.
Make
Making gives us the opportunity to learn faster, learn cheaper and learn sooner.
Our in-house workshop allows us to swiftly give physical form to ideas, mechanisms and interactions with a combination of soft modelling, rapid prototyping and electronics.
Model-Making / 3D Printing / Advanced Prototyping / UX & UI Mockups
05.
Test
We have vast experience in testing and trialling. Both direct testing of products, mechanisms and systems and user testing.
Focus Groups / On-line Testing / On-site Observation & Shadowing
06.
Iterate
Being able to build, test, assess and refine iteratively leads to faster validation and more efficient, risk reduced production.
07.
Manufacture
We help take ideas right through to manufacture, ensuring the original design intent doesn’t get lost in the production process.
Co-design / Electronics Engineering / FEA / Manufacturer Sourcing / Supply-chain Solutions / Cost Optimisation
08.
Deliver
For many of our projects the work doesn’t end once the product is in the factory – our holistic approach will see us create end-to-end solutions that includes branding, marketing strategy, press visualisations, packaging, in-store experiences, and complete store design.
3D Product Visualisation / CGI Animations / Photography / Videography / Product Launch Asset Creation / Brand Strategy / Brand Identity & Guidelines / Website Design & Development / Packaging Design / Point Of Sale Design
London
Strategic Design Consultancy
Ethnographic, Qualitive & Quantitative Research
Consumer Insight & Opportunity
Product Design
Colour, Materials & Finish
UX & UI Design
Focus Groups
Engineering
Electronic Engineering
Manufacturer Sourcing
CGI Animations
Photography
Videography
Brand Strategy
Packaging Design
3D Printing
London
Strategic Design Consultancy
Ethnographic, Qualitive & Quantitative Research
Consumer Insight & Opportunity
Product Design
Colour, Materials & Finish
UX & UI Design
Focus Groups
Engineering
Electronic Engineering
Manufacturer Sourcing
CGI Animations
Photography
Videography
Brand Strategy
Packaging Design
3D Printing